Interactive Advertising on Large Display

This study examines current research in the field of interactive advertising on a large public display with interactivity (gesture interaction) and self-representation (avatar self-presence). The core of this research is based on an interaction concept of a large display like digital signage.

  • Researchers: Soyoung Jung, Daeun Lee, Frank Biocca
  • Funder: Newhouse Endowment, Sungkyunkwan University